Our Evaluation Framework
Every nonprofit Capital Good recommends has passed a rigorous, proprietary evaluation, assessed across six core pillars and scored on a structured rating system. We do not make recommendations on reputation alone. We make them on evidence.
03
Operational Stability
04
Demonstrated Impact
05
Equity & Inclusion
06
Donor Alignment
02
Mission Alignment
01
Charity Verification
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Before anything else, we confirm that an organization is legitimate, transparent, and accountable. We cross-reference every nonprofit against the leading independent watchdogs, assessing financial transparency, governance, leadership, culture, and community standing.
Candid (GuideStar)
Charity Navigator
Secretary of State registry
Qualitative signals such as GiveWell recognition, BBB Wise Giving Alliance review, Great Nonprofits community testimony
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A compelling mission is not enough. We evaluate whether an organization's mission is clearly defined, consistently communicated, and genuinely reflected in its programming by assessing:
Mission clarity
Program alignment
Logic model or theory of change
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A great mission means little if the organization cannot sustain itself. We conduct a thorough review of financial health, governance, and organizational resilience including:
Financial transparency
Revenue diversification
Expense allocation
Board engagement
Financial oversight
Risk management
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It is not enough to do good work — organizations must be able to show it. We hold every organization to a high standard of evidence, evaluating:
Outcome measurement(s)
Program design
Community feedback
Staff feedback
Scalability
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The most effective organizations are those genuinely reflective of the communities they serve. We assess representation, compensation, and organizational culture at every level.
Board, Leadership and Staff representation
Equitable compensation
Accountability culture
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The final pillar is the most personal. Even the most exceptional nonprofit is the wrong recommendation if it does not reflect what matters to you.